- Live Activation
- Embroidery
- 4 days
RBC CANADIAN OPEN: INITIALS ON EVERY HAT
Four days of on-site hat embroidery with automatic order texts.
- Client
- RBC Canadian Open
- Service
- Live embroidery
01The brief
Let golf fans add custom initials to hats on-site across a four-day PGA TOUR event, without long lines.
02Our approach
We ran an embroidery station with two ordering kiosks. Guests added their initials, and our in-house queue management system took over: it sent automatic texts updating each guest as their hat moved through production. Fans could keep watching golf instead of waiting at the booth. The system is fully customizable to an event’s needs.
Design
Custom initials suit hats because they are short, classic and quick to stitch, which matters when a crowd forms between rounds.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
Logistics and setup
We ran an embroidery station with two ordering kiosks from June 11 to 14, 2026. Our in-house queue system sent automatic status texts.
Why it works: fans don’t want to miss golf to stand in line. Text updates let them order, watch the action and come back when it’s ready.
03What we made
- On-site embroidery station with two ordering kiosks
- Hats embroidered with custom initials
- Automatic SMS order-status updates
04The result
We ran four days of live personalization at Canada’s national open, and guests were kept up to date by text from order to pickup.
HOW GUESTS TOOK PART
- 1CHOOSE YOUR INITIALSAdd your initials to the hat order.
- 2TRACK YOUR ORDERAutomatic texts keep you updated as your hat moves through production.
EVENT HIGHLIGHTS
The clip shows embroidered initials on a light-blue hat beside the embroidery station.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.