- Live Activation
- Embroidery
- 2 stores
ADIDAS WORLD CUP BANDANAS AT JD SPORTS
A personalized bandana with every adidas jersey, stitched in-store.
- Client
- adidas at JD Sports
- Service
- Live embroidery
01The brief
Kick off World Cup season with a reason to buy: every customer who purchased an adidas jersey could have a bandana personalized in-store.
02Our approach
We set up embroidery stations at the adidas customization counters inside JD Sports. Customers picked football motifs and personalized lettering, and we stitched them while they waited. Embroidery made the gift feel earned and premium, and the live machine drew attention on the shop floor.
Design
We paired football motifs with personalized lettering, matched to the World Cup moment and adidas colours.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
Logistics and setup
We ran embroidery stations at the adidas customization counters in two JD Sports stores (Square One and CF Toronto Eaton Centre), delivered with TenK Creative.
Why it works: personalization tied to a purchase gives shoppers a reason to buy today and a story to share.
03What we made
- In-store embroidery stations at two JD Sports locations
- Bandanas with football motifs and personalized lettering
04The result
The gift-with-purchase turned a jersey sale into a personal moment.
EVENT HIGHLIGHTS
The clip shows an embroidery machine stitching personalized lettering onto a green bandana.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.