• Live Activation
  • Embroidery
  • Launch

NEW BALANCE × SPORT CHEK: FUELCELL REBEL TOTES

Initials stitched live at the launch.

A personalized New Balance tote on the launch display; surrounding giveaways are event context.

AT A GLANCE

Client
New Balance × Sport Chek
Service
Live embroidery

01The brief

Personalized branded totes at New Balance’s FuelCell Rebel launch with Sport Chek.

02Our approach

We embroidered initials onto the branded totes live at the launch, giving runners a personal take-home tied to the shoe.

Method

Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.

03What we made

  • Branded totes embroidered with initials

Explore live embroidery

WANT SOMETHING LIKE THIS?

Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.

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