- Live Activation
- Embroidery
- Retail
H&M: PERSONALIZE TODAY’S PURCHASE
Show your receipt, get a card, get it stitched.
- Client
- H&M
- Service
- Live apparel embroidery
01The brief
Let H&M customers personalize purchases made on the day of the event.
02Our approach
Showing a receipt gave customers a customization card to start their embroidery, tying the experience directly to a sale. We stitched personalized lettering onto denim and light knit apparel in-store.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
03What we made
- Receipt-activated customization cards
- Lettering embroidered on denim and light knits
HOW GUESTS TOOK PART
- 1START WITH THE PURCHASEShow the event purchase receipt to receive a customization card.
- 2ADD THE EMBROIDERYWe stitch the personalized lettering onto the apparel in-store.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.