- Live Activation
- Embroidery
- 2 cities
GARAGE: TWO STORES, TWO COUNTRIES, ONE WEEKEND
Live fleece embroidery in Charlotte, NC and Vaughan Mills.
- Client
- Garage
- Service
- Live embroidery
01The brief
Personalize Garage’s fleece collection at a U.S. grand opening and a Canadian store in the same weekend.
02Our approach
We ran two live embroidery setups across the border on the same weekend, stitching monograms and personal details onto fleece as guests shopped. Embroidery holds up on heavy fleece and gives a soft, premium finish that matches the collection.
Design
We stitched monograms and personal lettering in colours that match the fleece collection, and pink thread features in the footage.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
Logistics and setup
We ran two crews on the same weekend in Canada and the U.S., one at SouthPark Mall in Charlotte, NC and one at Vaughan Mills, ON.
Why it works: one partner and one playbook across two markets keeps the guest experience consistent.
03What we made
- Live embroidery at SouthPark Mall, Charlotte
- Live embroidery at Vaughan Mills
- Personalized fleece pieces with monograms and lettering
04The result
Both stores delivered one consistent experience on the same weekend, and guests loved it.
EVENT HIGHLIGHTS
The clip shows an embroidery machine stitching a design into white fleece.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.