• Live Activation
  • Embroidery
  • Retail

DYNAMITE: “AMOR FATI” AND MONOGRAMS

Live lettering on jeans and tailored trousers.

Blue jeans and dark tailored trousers embroidered with the words AMOR FATI.

AT A GLANCE

Client
Dynamite
Service
Live embroidery

01The brief

Bring live lettering and monograms to Dynamite apparel, including denim jeans and tailored trousers.

02Our approach

We stitched personal details onto garments in-store, including “AMOR FATI” lettering and monograms. One activation ran at CF Toronto Eaton Centre.

Method

Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.

03What we made

  • Jeans and trousers with “AMOR FATI” lettering
  • Monogrammed garments

PROJECT HIGHLIGHTS

DYNAMITE: “AMOR FATI” AND MONOGRAMS: project film still

Explore live embroidery

WANT SOMETHING LIKE THIS?

Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.

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