• Live Activation
  • Embroidery
  • Golf

BMW: CAPS AND VISORS ON THE COURSE

Names, initials and nicknames at BMW golf events.

Embroidery needle adding small white lettering to dark golf headwear.

AT A GLANCE

Client
BMW
Service
Live embroidery

01The brief

Personalize caps and visors for guests at BMW golf events.

02Our approach

We stitched names, initials and nicknames onto caps and visors at multiple courses, including Marine Drive in Vancouver, TPC Toronto at Osprey Valley and Shaughnessy. Nicknames add humour and make the piece a story, not just a giveaway.

Method

Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.

03What we made

  • Caps and visors embroidered with names, initials and nicknames

PROJECT HIGHLIGHTS

BMW: CAPS AND VISORS ON THE COURSE: project film still

Explore live embroidery

WANT SOMETHING LIKE THIS?

Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.

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