• Live Activation
  • Embroidery + Laser
  • Super Bowl

BETMGM × NFL: SUPER BOWL PERSONALIZATION

Live apparel embroidery plus laser-engraved luggage tags.

Embroidery machine adding a blue initial to black apparel.

AT A GLANCE

Client
BetMGM × NFL
Service
Live embroidery and laser engraving

01The brief

Personalize apparel and luggage tags for guests at a BetMGM × NFL Super Bowl event.

02Our approach

We ran two methods side by side: embroidery for apparel and laser engraving for luggage tags. Two stations give guests two keepsakes and spread out the crowd.

Method

Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast. Why laser engraving: no drying time, crisp detail on small or curved surfaces and a permanent finish that won’t peel or fade.

03What we made

  • Apparel embroidered on-site
  • Luggage tags laser-engraved on-site

PROJECT HIGHLIGHTS

BETMGM × NFL: SUPER BOWL PERSONALIZATION: project film still

Explore live embroidery

WANT SOMETHING LIKE THIS?

Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.

Start your project See more work