- Live Activation
- Embroidery
- In-store
RW&CO: INITIALS ON LINEN
In-store monogramming with a thread colour for every guest.
- Client
- RW&CO
- Service
- Live embroidery
01The brief
Let RW&CO shoppers personalize linen tops with their initials in a thread colour of their choice.
02Our approach
Guests chose a thread colour, then we embroidered their initials onto the linen top in-store. A simple two-step menu kept service quick on a busy mall floor, and fine monograms suit lightweight linen without overpowering it.
Design
Guests chose initials only, with a choice of thread colour, which is clean, classic and right for linen.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
Logistics and setup
We ran a live station inside RW&CO at CF Toronto Eaton Centre, delivered with Zoi Agency.
Why it works: a monogram makes a seasonal piece feel one-of-one, right at the point of sale.
03What we made
- Live in-store embroidery station
- Linen tops monogrammed with initials in guest-chosen thread
04The result
A personal touch made a seasonal collection feel one-of-one.
HOW GUESTS TOOK PART
- 1CHOOSE YOUR THREADPick a colour for your initials.
- 2ADD YOUR MONOGRAMWe embroider your initials onto the linen top in-store.
EVENT HIGHLIGHTS
The clip shows blue initials being embroidered onto white linen.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.