- Live Activation
- Embroidery
- Socks
ON: LIVE SOCK EMBROIDERY AT THE WELL
Guests picked an icon; we stitched it onto their socks.
- Client
- On
- Service
- Live embroidery
01The brief
On’s activation at The Well offered live sock embroidery with an icon menu.
02Our approach
Guests chose an icon and we stitched it onto their socks on-site. Finished designs included Toronto-themed lettering and a medal motif. Small-format embroidery on socks takes precise hooping; a fixed icon menu made it fast.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
03What we made
- Icon menu
- Socks embroidered on-site, including Toronto lettering and a medal motif
HOW GUESTS TOOK PART
- 1CHOOSE AN ICONSelect a design from the sock-embroidery menu.
- 2PERSONALIZE THE SOCKSWe stitch the chosen design onto the socks at the activation.
PROJECT HIGHLIGHTS
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.