- Live Activation
- Embroidery
- 2 weeks
NIKE BY YOU: TWO WEEKS OF LIVE STITCHING
A two-week in-store embroidery studio at Nike Eaton Centre.
- Client
- Nike
- Service
- Live embroidery
01The brief
Run a two-week in-store Stitch Studio where Nike shoppers could make a piece their own with icons, fonts and sayings.
02Our approach
We set up a live embroidery station inside the store. Guests chose an icon, font or saying from the Stitch Studio menu, handed their selection to our team and watched it stitched on the spot. A fixed menu kept every piece on-brand and fast to produce, while still giving each guest real choice. Embroidery suited the Nike product: durable, textured and premium.
Design
The Stitch Studio menu offered icons, fonts and sayings. Guests customized their pieces, and every option was pre-approved to keep the output on-brand.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
Logistics and setup
We ran the studio continuously in-store for two weeks alongside Nike Eaton Centre staff, with Narrative PR.
Why it works: a long-running studio turns personalization into a reason to visit the store, not just a one-night moment.
03What we made
- Two-week in-store embroidery station
- Stitch Studio design menu: icons, fonts and sayings
- Live-embroidered apparel for shoppers
04The result
We delivered two straight weeks of live personalization in one of Toronto’s busiest malls.
HOW GUESTS TOOK PART
- 1CHOOSE YOUR DESIGNPick an icon, font or saying.
- 2SHARE YOUR SELECTIONPass your choice to our embroidery team.
- 3SEE IT STITCHEDWe stitch your chosen detail live in-store.
EVENT HIGHLIGHTS
The film shows the Stitch Studio signage, the design interface and an embroidery machine stitching a garment.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.