• Live Activation
  • Embroidery
  • Film

MICHAEL PRE-SCREENING: ICON, LEGEND, INNOVATOR

Five movie-themed phrases, stitched onto caps.

MICHAEL embroidery phrase menu with black caps, including a cap stitched POP CULTURE ARCHITECT.

AT A GLANCE

Client
MICHAEL
Service
Live embroidery

01The brief

Give pre-screening guests personalized caps with phrases celebrating the film’s subject.

02Our approach

Guests picked one of five phrases: ICON, LEGEND, GLOBAL PHENOMENON, INNOVATOR or POP CULTURE ARCHITECT, and we stitched it live. A curated phrase menu kept it on-message for the studio.

Method

Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.

03What we made

  • Five-phrase menu
  • Caps embroidered live

HOW GUESTS TOOK PART

  1. CHOOSE A PHRASEPick one of the five movie-themed phrases from the menu.
  2. HAVE IT STITCHEDWe embroider the phrase onto the cap at the event.

PROJECT HIGHLIGHTS

Explore live embroidery

WANT SOMETHING LIKE THIS?

Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.

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