- Live Activation
- Embroidery + Patches
- Denim
LEVI’S: DENIM CUSTOMIZED LIVE
Live embroidery and patches on denim jackets at a Super Bowl watch party.
- Client
- Levi’s
- Service
- Live embroidery + patches
01The brief
Turn classic Levi’s denim jackets into personal keepsakes, in real time, during a Super Bowl watch party.
02Our approach
Guests picked a design, then watched our team embroider and apply custom patches on-site. Each guest got a text when their jacket was ready, so the party kept moving. Pairing embroidery with patches gave guests a richer menu: stitched detail for a crafted look, patches for bold, fast colour.
Design
Guests chose from a menu of embroidery designs and custom patches for classic Levi’s denim jackets.
Logistics and setup
Guests ordered, watched the work happen live and got a text when the jacket was ready. We delivered it with Victory and Faulhaber Agency.
Why it works: watching your jacket get made is part of the gift. The text pickup keeps guests at the party.
03What we made
- On-site embroidery on Levi’s denim jackets
- Custom patch application
- Design selection menu
- Automatic ready-for-pickup texts
04The result
Guests had a smooth, elevated experience from start to finish and left with denim they will keep for years.
HOW GUESTS TOOK PART
- 1CHOOSE YOUR DESIGNSelect artwork for your denim jacket.
- 2EMBROIDER AND PATCHWe add the embroidery and custom patches on-site.
- 3COLLECT YOUR JACKETWe text you when your jacket is ready.
EVENT HIGHLIGHTS
The film shows denim jackets with patches, design selection and on-site embroidery.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.