• Live Activation
  • Embroidery
  • Monogram

JOE FRESH: MONOGRAM STATION FOR PAJAMAS

Black or white thread, block or cursive.

Embroidery machine stitching a black script monogram onto white fabric.

AT A GLANCE

Client
Joe Fresh
Service
Live embroidery

01The brief

Joe Fresh’s Monogram Station let guests personalize pajama tops with names or initials.

02Our approach

Guests made their choices on one card: their text, black or white thread, and block or cursive lettering. Two simple options per step kept the line fast and every monogram on-brand.

Method

Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.

03What we made

  • Choice cards
  • Pajama tops embroidered with names or monograms

HOW GUESTS TOOK PART

  1. MAKE YOUR SELECTIONChoose the text, black or white thread, and block or cursive lettering.
  2. PERSONALIZE THE PAJAMASWe embroider the selected name or monogram onto the pajama top.

PROJECT HIGHLIGHTS

JOE FRESH: MONOGRAM STATION FOR PAJAMAS: project film still

Explore live embroidery

WANT SOMETHING LIKE THIS?

Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.

Start your project See more work