- Live Activation
- Embroidery
- 2 cities
HARRY ROSEN: FATHER’S DAY, HAND-DRAWN AND STITCHED
Kids’ drawings and messages turned into embroidery.
- Client
- Harry Rosen
- Service
- Live embroidery
01The brief
Invite guests to turn hand-drawn messages into embroidered details for Father’s Day, in Toronto and Vancouver.
02Our approach
We translated each submitted drawing and lettering into an embroidery design and stitched it live. Messages included “DAD + ME” and “I Love MY DAD”. Digitizing a hand drawing on the spot keeps its charm while making it durable.
Method
Why embroidery: stitched lettering is durable and textured, reads as premium, and a live machine draws a crowd. Small personalizations stitch out quickly, so guests get their piece back fast.
Why it works: a child’s drawing, stitched permanently, is the kind of gift that stays in the family.
03What we made
- Live digitizing of hand-drawn messages
- Embroidered Father’s Day details
HOW GUESTS TOOK PART
- 1DRAW A MESSAGECreate the lettering or drawing to be embroidered.
- 2SEE IT STITCHEDWe turn the drawing into an embroidery design and stitch it live.
PROJECT HIGHLIGHTS
Silent close-up of a stitched Father’s Day drawing for Harry Rosen.
Tell us about your event or merch idea: date, location, headcount and what you’d like guests to take home. We’ll come back with options and a quote.